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Enhance your feel for the water

Starting May 25th, 2014 - FINIS will be available at The Beach Company Founded in 1993 in Northern California, FINIS was founded by John Mix and Olympic Gold Medal Swimmer... Read More

Swim Your Way To A 6-Pack

We're giving it to you straight: You're never going to swim like Michael Phelps. For starters, you're probably not 6'4''—and in the water, length means speed. And the 45 miles... Read More
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Splash your way to fitness

Water being the softest medium on earth offers zero impact to any workout done in it. Extremely therapeutic, water has amazingly healing properties that are miraculous for people with any... Read More

MERMAID'S LEGS FOR THE SUMMER

Do you dream of showing off your shapely legs under flowing dresses and daring to wear shorts without unsightly dapples on your knees and thighs this summer holiday? It's time... Read More
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Aqua-sports: are growing in popularity

AQUA-SPORTS ARE GROWING IN POPULARITY

These well-known aqua-sports are now much talked about. THE BEACH COMPANY will introduce you to a few of these fashionable fitness sports, which as well as being fun, are effective.... Read More

The Mediterranean Diet

The Mediterranean Diet is based on the dietary habits of the countries bordering the Mediterranean Sea, consisting of plant foods, monounsaturated fats, high-fiber foods and foods that are low-fat and... Read More
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The Ultimate Pool Workout

Shed pounds in the pool with this cool workout. It's a hot-day hit that will get results fast. Want to look better in your swim suit? Use your (pool) noodle.... Read More

A BEACH A DAY KEEPS THE DOCTOR AWAY

There’s simply nothing like it; sunshine, fresh air, and exercise all rolled into one sandy, beachy lot. Don’t believe us? Well, we’re about to give you five health reasons to... Read More

Swimming Burns Calories!

  Can swimming help you lose weight? We take a look at how swimming can help you achieve your weight loss goals. Swimming helps lose weight, burn calories and puts... Read More