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    FINIS Releases Revolutionary Breaststroke Training Tool I KICK PRO

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    FINIS is proud to announce the release of the Kick Pro, a new kick efficiency-training tool. The Kick Pro has two neoprene cuffs that are attached to the leg at either...

    Benefits of Swimming: It Counts as Both Cardio and Strength Training

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    In swimming, if you aren't moving constantly, you're sinking. (Forced cardio!) Plus, water is about 800 times denser than air, says swimming and triathlon coach Earl Walton, owner of Tailwind Endurance in...

    3 tips to stay safe in the pool this summer

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    Christmas is a wonderful time to spend in and around the water as friends and families visit for holidays and parties. But the fun can quickly turn to tragedy is a...

    The Beach Company introduces the new Axis Pull Buoy

    The Beach Company introduces the new Axis Pull Buoy
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    FINIS, Inc., a worldwide leader in technical swimming development, is proud to announce the release of the Axis Buoy, a dual-function pull buoy.After more than a year of research and...

    What are the benefits of swimming?

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    What are the benefits of swimming? There are plenty of reasons to swim! Here's a list that should get you motivated. Low impact There's no ground impact when you swim,...

    What is the history of swimming?

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    What is the history of swimming? Human beings have been swimming for millennia. According to Wikipedia, Stone Age cave drawings depict individuals swimming and there are written references in the...

    12 THINGS YOU SHOULD KNOW BEFORE DATING A SWIMMER

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    Fancy a swimmer, do you? It’s understandable, with their broad backs, chiseled mid-sections and habit of finding themselves mostly nude. :)  Here are some things you should know before you...

    7 REASONS WHY HIRING A SWIMMER WILL ENHANCE YOUR COMPANY

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    At the end of the road, most swimmers aren’t going to be able to make money by competing professionally. After college, we have to shift gears from the 5:00 a.m....

    3 Tips To Help You Enjoy Swim Training

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    Ever have that feeling of dread before a swim? Us too! The truth is, everyone experiences the distinct, anxiety-inducing thoughts of the cold water and the long workout ahead. But...

    Swim Diet For Vegetarians

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    Both meat eaters and vegetarians need to think carefully about diet if they want to maximise the benefits of swimming. If you are a vegetarian read on for some advice...

    9 Reasons We're Thankful for Swimming

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    As swimmers, we dedicate much time to the sport. More times than not, heading to practice seems like a daily chore wedged into our routines. Swimming is the epitome of...

    3 TIPS FOR A SHOULDER SAFE WORKOUT

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    1. Drill Early, Drill OftenPracticing proper technique is arguably the number one measure you can take to prevent or recover from an overuse injury. To avoid technique that can aggravate...

    Bye Bye Calories!

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      In January, we always make new year's resolutions. But when it comes to sticking to them, a little push in the right direction wouldn't go amiss. The Beach Company is...

    Swim Like a Fish, Look Like an Olympian

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    Before you take the plunge, soak up these 6 tips from top swimming experts and your friends at The Beach Company If clearing 25 to 50 meters in a pool...

    Best Swimming Workout: Lose Body Fat in the Pool

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    Swimming workouts burn fat, trim inches and help you get stronger, fitter and healthier than ever. A pool might not be the first place you think of going when you're...

    Can India ever become a superpower in swimming?

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      To be blunt, no. If India is to continue the way it is right now, then the answer is a loud, resounding ‘No’. While most may think that this...

    Beginner's Swim Kit

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    So, you've decided to take the plunge in the pool—literally! When you jump in head first to the world of swimming, you will want to build your “swim kit,” as...

    Quick Nutrition Tips for Summer Swimming

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    When it comes to swimming, deciding what to eat before a rigorous training session or a big meet is a common dilemma. Dive right into the pool without eating or...

    Choosing Your Equipment

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    It is essential to buy the right products for your needs, especially if you're just starting swimming. Read our starting guide below to get an idea of what you might...

    Beginner Swim Workout from The Beach Company - May 2014

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    If you are new to swim fitness, or haven’t hit the pool in a while - have no fear! The Beach Company is here to get you started. Once your...

    Swim Your Way To A 6-Pack

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    We're giving it to you straight: You're never going to swim like Michael Phelps. For starters, you're probably not 6'4''—and in the water, length means speed. And the 45 miles...

    MERMAID'S LEGS FOR THE SUMMER

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    Do you dream of showing off your shapely legs under flowing dresses and daring to wear shorts without unsightly dapples on your knees and thighs this summer holiday? It's time...

    Safety tips for swimming in the sea

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    In order to enjoy the ocean environment and a safe visit to the beach, The Beach Company offers the following tips for ocean swimming.Ask Lifeguard about water conditionsSwim in an...

    The Ultimate Pool Workout

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    Shed pounds in the pool with this cool workout. It's a hot-day hit that will get results fast. Want to look better in your swim suit? Use your (pool) noodle....

    The Beach Company - India Today HOT STOPS

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    The Beach Company A definite stopover before your next big beach vacation, The Beach Company provides comprehensive solutions for all your beach holiday needs. Launched by Harshad Daswani and Pri...

    6 swim kit essentials

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    6 kit bag essentials Olympic medallist Michael Jamieson reveals the items he won't swim without ... Fins Great for building leg strength, balancing your strokes and timing your breathing when swimming...

    Perfect Swim Stroke- Should a swimmer's arms serve as paddles or propellers?

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    Delineating the Perfect Swim Stroke By THE BEACH COMPANY Should a swimmer’s arms serve as paddles or propellers? That question, abstruse as it might seem, underlies a long-running controversy in swimming...

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