Swimming in the rains? Please do!

Posted on June 26, 2017 by The Beach Company INDIA : Online Holiday & Swim Shop | 0 Comments

Part of getting the most out of swimming is having full knowledge of water safety, which includes proper procedures for inclement weather, especially during rain and storms. The simple rule is from the National Lightning Safety Institute is, "If you can see it, flee it; if you can hear it, clear it." This means that though rain itself does not necessarily pose a safety threat to swimmers, thunder and lightning can develop quickly and cause a risk. Consult with the lifeguard at your pool or beach before entering the water when it is raining.

Swimming Pools

Lightning can just as easily strike something connected to the pool, such as a water pipe, as the pool itself, which means that both indoor and outdoor pools should be avoided during a storm that contains thunder and lightning. Return to the pool only when you have not heard any thunder for at least 30 minutes.

Open Water

Strong winds can affect the water conditions and currents, especially in oceans. Heavy rain can hamper your visibility of the shoreline, causing you to become disoriented. Additionally, rains can cause bacteria and other harmful matter to be washed into the ocean and waterways; therefore, swimming should be avoided during and for 12 to 24 hours following heavy storms.

5 Health Benefits of Swimming

Posted on June 21, 2017 by The Beach Company INDIA : Online Holiday & Swim Shop | 0 Comments


Diving into the cool water of a swimming pool on a hot day is a child’s summertime dream ! But did you know that swimming is the perfect workout solution for people of all ages ! The water will keep you cool, even though your heart rate will get a good workout. You may even be able to exercise for a longer duration of time as compared to jogging.  

Here are some of the other ways in which swimming can benefit you and your health

1. It’s the Perfect Low Impact Workout

Swimming is the perfect solution for older people or pregnant women who wish to stay active, as it is also a low impact workout that minimizes stress on the joints. Low impact workouts are also great for people with arthritis and chronic pain because there is no ground impact. Even though people concerned with joint stress may benefit most of swimming, low impact exercise is a healthy, sustainable choice for people of all ages.


2. It Improves Endurance and Muscle Mass

Don’t be fooled– swimming is low impact on your joints, but it has a high impact on your health ! It improves endurance, and strengthens muscles. Swimming is great for your lungs because your body must adapt when your face is under water, your body uses oxygen more efficiently and expels more carbon dioxide with each exhale. Swimming has been associated with lower resting heart rates and lower blood pressure.


3. Swimming Relieves Stress

It’s well known that exercising causes the release of stress-relieving endorphins in your body – but exercising in water could provide even more benefits ! Being immersed in water may help to prevent sensory overload that contribute to stress levels and foster feelings of calmness. Reducing stress results in numerous other health benefits for the brain, heart, and digestive system.


4. Rehabilitation Therapy for Injuries

Many athletes with injuries, particular ankle, knee, or foot injuries, are advised to swim to maintain fitness levels and stay in shape.  Again, the resistance of the water combined with the body’s buoyancy makes the muscles work hard, but without causing impact and straining the injured area.


5. Weight Loss

Swimming burns loads of calories – depending on your method and style of swimming, as well as your body type. It is thought that swimming burns approximately 89% of the calories burned while jogging or running and 97% of the calories burned while riding a bicycle for the same duration of time. Considering the low impact nature of swimming, it can be a very efficient way to burn calories and contribute to healthy weight loss.


Hope our blog helps you towards a fit and healthy lifestyle.

Love Beach Bums !

Posted in Beach Hacks, Beach Holiday, Beach Travel, Benefitsofswimming, swim, swimsuits, The Beach Company

10 Best Beach Reads For Your Summer Vacation

Posted on June 15, 2017 by The Beach Company INDIA : Online Holiday & Swim Shop | 0 Comments

Books + Beach = Bliss

In an attempt to give you something that is equal parts lazing around and feeling fulfilled, we've pulled together a selection of books that will make great reading list options all through the warmer weather. So get flipping!

1. The Weekenders

The Weekenders is just one of the many books you'll want to keep in your beach bag this season. All seems normal with this group of island locals until someone's husband goes missing and the town's deeper secrets begin to unravel.


2. The Girls 

THE GIRLS by Emma Cline.This book is a coming-of-age story, set in Northern California in the late 1960s, that involves a thoughtful teenage girl who drifts into a Charles Manson-like cult. 


3. Here Comes The Sun

This novel may take place in Jamaica, but do not mistake it for a traditional beach read. It’s for readers who want to know what’s really behind the lacquered smile of the desk clerk at that lovely resort in Montego Bay, and what the pleasant woman at the market is really thinking when she sells tourists her jewelry and trinkets.


4. All Summer Long

If you're a hopeless romantic, then All Summer Long is the perfect read for you. A young couple from New York finds themselves at odds when a move to South Carolina causes strife in their relationship.


5. Modern Lovers 

While you’re lazing around on the beach, three college friends and former band mates, now in the throes of middle age, are spending their summer confronting hard truths about their pasts


6. ShoeDog 

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan.Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy


7. The Tipping Point

This book talks about many problems that people face in societies and in families. The author believes that we must get a clear understanding of what these ‘tipping points'’ are, that lead to such sudden changes in our lives.


8. Here's To Us 

In Here's To Us, three women must put their differences aside when a man they all loved suddenly dies.


9. Heroes Of The Frontier 

A mother and her two young children rent a battered old RV and embark upon a journey through the Alaskan wilderness. At first their trip feels like a vacation: they spot wild animals, build bonfires,enjoy the scenery. But as Josie drives her kids deeper into the forest, dodging wildfires and increasingly eccentric locals, we learn more of the events that forced her to escape her old life


10. The Alchemist

The Alchemist follows the journey of an Andalusian shepherd boy named Santiago. Believing a recurring dream to be prophetic, he decides to travel to a Romani fortune-teller in a nearby town to discover its meaning. 


Posted in Beach Books, Beach Reads, Holiday Reading

8 Cool Beach hacks To Improve Your Holiday

Posted on June 07, 2017 by The Beach Company INDIA : Online Holiday & Swim Shop | 0 Comments

Sun's Out...Fun's Out !

But the beach can sometimes be difficult, especially if you’re not used to sand or salt water, but there are ways to make long beach days easier and less of a hassle. If you’re planning on hitting the beach this summer , then you need to know these tips and tricks

1. Protect your precious phone from sand and water by putting it in our Dry Bags. You can still use it through the plastic!


2. Make sure you bring baby powder to the beach because it takes off wet sand faster than anything else


3If there's water in your ears, blowing into a deflated balloon can help clear it out.

4. Freeze Aloe Vera Ice Cubes just in case you get sunburn. But more importantly, put on plenty of sunscreen regularly so that it doesn’t happen!


5. Carry a sand-free beach bag. With this in mind, try getting a mesh tote bag for carrying your things. Just give it a few shakes at the end of the day, and the sand will fall out.


6This sounds obvious, but so many people don’t think about it and end up burning their feet.


7. Forget Flash tattoos–make your own cool designs using sunscreen and by the end of the day you will have a Sun tattoo


8. If you're looking for a new summer 'do, just squeeze some lemon juice on your hair.  Lemon juice + the sun = natural highlights!

Do not forget to carry your Swimsuits and Beachwear from us !

Love Beach Bums...

Posted in Beach Hacks, Beach Holiday, Beach Travel, The Beach Company

Unintentional Drowning: Get the Facts

Posted on June 03, 2017 by Beach Bum @ The Beach Company | 0 Comments


How big is the problem?

From 2005-2014, there were an average of 10,536 fatal unintentional drownings (non-boating related) annually worldwide — about thirty deaths per day. About one in five people who die from drowning are children 14 and younger. For every child who dies from drowning, another five receive emergency department care for nonfatal submersion injuries.

More than 50% of drowning victims treated in emergency departments (EDs) require hospitalization or transfer for further care. These nonfatal drowning injuries can cause severe brain damage that may result in long-term disabilities such as memory problems, learning disabilities, and permanent loss of basic functioning (e.g., permanent vegetative state).

Who is most at risk?

Males: Nearly 80% of people who die from drowning are male.

Children: Children ages 1 to 4 have the highest drowning rates. In 2014, among children 1 to 4 years old who died from an unintentional injury, one-third died from drowning.

Among children ages 1 to 4, most drownings occur in home /building swimming pools.

What factors influence drowning risk?

The main factors that affect drowning risk are lack of swimming ability, lack of barriers to prevent unsupervised water access, lack of close supervision while swimming, location, failure to wear life jackets, alcohol use, and seizure disorders.

Lack of Swimming Ability: Many adults and children report that they can’t swim. Research has shown that participation in formal swimming lessons can reduce the risk of drowning among children aged 1 to 4 years.

Lack of Barriers: Barriers, such as pool fencing, prevent young children from gaining access to the pool area without caregivers’ awareness. A four-sided isolation fence (separating the pool area from the house or club area) reduces a child’s risk of drowning 83% compared to three-sided property-line fencing.

Lack of Close Supervision: Drowning can happen quickly and quietly anywhere there is water (such as bathtubs, swimming pools, buckets), and even in the presence of lifeguards.

Location: People of different ages drown in different locations. For example, most children ages 1-4 drown in home swimming pools. The percentage of drownings in natural water settings, including lakes, rivers and oceans, increases with age.

Failure to Wear Life Jackets: 88% of victims of drowning were not wearing life jackets or flotation devices.

Alcohol Use: Among adolescents and adults, alcohol use is involved in up to 70% of deaths associated with water recreation. Alcohol influences balance, coordination, and judgment, and its effects are heightened by sun exposure and heat.

Seizure Disorders: For persons with seizure disorders, drowning is the most common cause of unintentional injury death, with the bathtub as the site of highest drowning risk.

What has research found?

Swimming skills help. Taking part in in formal swimming lessons reduces the risk of drowning among children aged 1 to 4 years.

However, many people don’t have basic swimming skills. A research study about self-reported swimming ability found that:

Younger adults reported greater swimming ability than older adults.
Self-reported ability increased with level of education.
Men of all ages and educational levels consistently reported greater swimming ability than women.

Seconds count—learn CPR. CPR performed by bystanders has been shown to save lives and improve outcomes in drowning victims. The more quickly CPR is started, the better the chance of improved outcomes.

Life jackets & flotation devices can reduce risk.

Tips to help you stay safe in the water

Supervise When in or Around Water. Designate a responsible adult to watch young children while in the bath and all children swimming or playing in or around water. Supervisors of preschool children should provide “touch supervision”, be close enough to reach the child at all times. Because drowning occurs quickly and quietly, adults should not be involved in any other distracting activity (such as reading, playing cards, talking on the phone, or mowing the lawn) while supervising children, even if lifeguards are present.

Use the Buddy System. Always swim with a buddy. Select swimming sites that have lifeguards when possible.

Seizure Disorder Safety. If you or a family member has a seizure disorder, provide one-on-one supervision around water, including swimming pools. Consider taking showers rather than using a bath tub for bathing.

Learn to Swim. Formal swimming lessons can protect young children from drowning. However, even when children have had formal swimming lessons, constant, careful supervision when children are in the water, and barriers, such as pool fencing to prevent unsupervised access, are still important.

Learn Cardiopulmonary Resuscitation (CPR). In the time it takes for paramedics to arrive, your CPR skills could save someone’s life.

Air-Filled or Foam Toys are not safety devices. Don’t use air-filled or foam toys, such as "water wings", "noodles", or inner-tubes, instead of life jackets. These toys are not life jackets and are not designed to keep swimmers safe.

Avoid Alcohol. Avoid drinking alcohol before or during swimming, boating, or water skiing. Do not drink alcohol while supervising children.

Don’t let swimmers hyperventilate before swimming underwater or try to hold their breath for long periods of time. This can cause them to pass out (sometimes called "hypoxic blackout” or “shallow water blackout”) and drown.

Know the local weather conditions and forecast before swimming or boating. Strong winds and thunderstorms with lightning strikes are dangerous.

If you have a swimming pool at home or building:

Install Four-Sided Fencing. Install a four-sided pool fence that completely separates the pool area from the house and yard. The fence should be at least 4 feet high. Use self-closing and self-latching gates that open outward with latches that are out of reach of children. Also, consider additional barriers such as automatic door locks and alarms to prevent access or alert you if someone enters the pool area.

Clear the Pool and Deck of Toys. Remove floats, balls and other toys from the pool and surrounding area immediately after use so children are not tempted to enter the pool area unsupervised.

If you are in and around natural water settings:

Use Coast Guard approved life jackets. This is important regardless of the distance to be traveled, the size of the boat, or the swimming ability of boaters; life jackets can reduce risk for weaker swimmers too.

Know the meaning of and obey warnings represented by colored beach flags. These may vary from one beach to another.

Watch for dangerous waves and signs of rip currents. Some examples are water that is discolored and choppy, foamy, or filled with debris and moving in a channel away from shore.

If you are caught in a rip current, swim parallel to shore. Once free of the current, swim diagonally toward shore.

It is important that we highlight the risks of swimming and being near the water - so you & your family can spend quality time safely and having a great time in and around the water. The Beach Company promotes safe swimming and a healthy lifestyle. We hope you will enjoy every moment by carefully following basic safety tips- the same as you would if crossing the street!

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