How To Maintain Your Bikini Body

Posted on May 22, 2015 by Beach Bum @ The Beach Company | 0 Comments

So, you have worked super hard all year and you bikini body is look freakin’ fabulous. Ladies, your journey does not come to an end here. You want your figure to keep looking fit and fine in the years to come, right? We have got the inside scoop on how to maintain your bikini body with ease.

Balanced Breakfast


Have no doubt that breakfast truly is the most important meal of the day. Even if you plan on breaking a sweat less often than you used to, it is absolutely critical that you continue to eat a large and healthy breakfast to energize your body for the rest of the day. Plus, you will feel full and won’t be tempted to snack in between meals or overeat at lunch and dinner. For a delicious and healthy morning meal, try Greek yogurt sprinkled with berries, wheat flakes with almond milk or whole wheat toast topped with avocado.

Workout Regularly


Now that you have accomplished your best body, it is extremely easy to let your exercise routine slip. You may find yourself waking up in the morning and thinking, “Oh, I can skip the gym today because one session does not make a difference anymore…” Stop right there! In times like this, remind yourself of everything you have accomplished and how much effort it has taken to reach where you are today. That being said, you can afford to space your routine out a little more so make it your goal to work out at least four days a week. If the monotony of the gym is getting to you, switch things up with a new activity like Zumba or mountain biking.

Know Thy Your Triggers


Everyone has particular emotions, situations and sights which trigger their craving for sinfully delicious junk food. For example, you might feel an overwhelming desire for cookie dough ice cream when you are sad or you may want to throw a pizza party when you are ecstatic. Think about the triggers that make you want to binge and then make a conscious effort to keep these in check. It may be a good idea to find healthy substitutes for these cravings instead. Munch on a handful of blueberries instead of ice cream, fix up some spaghetti squash to replace your go-to pizza and use brown bread instead of white when you feel like eating a deli sandwich. Having said that, it is completely okay to reward yourself occasionally with whatever makes you happy to keep yourself motivated. If you hold back too strictly, you will only end up hogging later!

Remember that the key to maintaining your bikini body is to try to make some lifestyle changes and continuously challenge your body to push itself one step further. Try that three day juice cleanse, make your recipes healthier, run up the steep hill you have been eyeing for months now and dance your heart out for another thirty minutes. Just do it.

Posted in Beachwear, calories, Swimming, Swimwear, Swimwear India, weight loss

What is the history of swimming?

Posted on May 22, 2015 by Beach Bum @ The Beach Company | 0 Comments

What is the history of swimming?

Human beings have been swimming for millennia. According to Wikipedia, Stone Age cave drawings depict individuals swimming and there are written references in the Bible and the Greek poems "The Iliad" and "The Odyssey" dating back 1,500 to 2,000 years. There are even Egyptian clay seals from 4000 BC showing four swimmers doing a version of the crawl, and the most famous swimming drawings were apparently found in the Kebir desert and were estimated to be from around 4000 BC.

According to the Encyclopedia of Traditional British Rural Sports, literature specifically related to swimming grew in the middle ages. It is believed that the first book devoted to swimming was Colymbetes by Nicolas Wynman written in 1538, and a more widely recognized text, De Arte Nantandi, was published in Latin by Everard Digby in 1587. The encyclopedia also reports that swimming was required of knights and that Romans built bathhouses and pools in the cities they conquered to serve as social clubs and places to excercise.

Organized swimming began in the 1800s and 1900s with the creation of swimming associations (for example, the Amateur Swimming Association in 1886) and clubs that competed against each other. There are reports from that era of swimming clubs in England, France, Germany, and the United States. High-profile events also contributed to swimming's visibility. For instance, Matthew Webb swam the English Channel in 1875.

Competitive swimming continued to grow in popularity during the 1800s and was included in the first modern Olympic Games in Athens in 1896. In 1904, the Olympics in St. Louis included the 50-, 100-, 220-, 440-, 880-yard and one-mile freestyle, the 100-yard backstroke and 440-yard breaststroke, and a 4x50-yard freestyle relay.

By the 20th century, swimming had become mainstream. Indoor pools were beginning to appear, most towns with populations over 20,000 had public outdoor pools, and swimming clubs became increasingly popular for recreation. Women participated for the first time in swimming in the Olympic Games in Stockholm in 1912, and Johnny Weissmuller (considered by many authorities to be the greatest swimmer of all time and who later went on to Tarzan fame in movies) became the first person to swim 100 meters in less than one minute.

Today swimming is among the most popular exercise activities in the world, with approximately 360 million annual visits to recreational water venues. Swim clubs, recreation centers, Y's, and many other facilities feature swimming pools. Many high schools and colleges have competitive swim teams, and of course, swimming is one of the most popular Olympic sports. Millions of people in India are swimming each year. Are you one of them? 

The Beach Company works towards changing the way India approaches the water, both recreationally and as competitive sport. We represent global brands including ARENA, FINIS, SPORTI and ZOGGS in our effort to achieve our vision.

Posted in Swim Training, Swimming, Swimwear, Swimwear India, The Beach Company

Top Tips For Holiday Packing

Posted on May 01, 2015 by Beach Bum @ The Beach Company | 0 Comments

We all know that last-minute holiday panic that consists of ten bikinis, six pairs of shoes and a drawer full of make-up versus one, modest-sized suitcase. But while many of us would love to breezily skip through customs with nothing more than fake tan weighing us down, travelling light is harder than it looks. That's why The Beach Company decided to pick the brains of Pri Shewakramani, fashion consultant and co-founder for her top tips on how to pack light. Read her advice below...


One rule to ensure everything fits is when you have your selection laid out on your bed, just cut it in half. Drastic, but it forces you to focus and just remember all the items you have taken on holiday before and never worn. You feel different on holiday and being comfortable and feeling special are what's important; concentrate on items that help you do this.


Consider everything you might be doing (tennis? posh dinners? hiking? swimming? city explorations?) - then put your favourite items for these scenarios on your bed in piles of tops, bottoms, dresses, shoes, beauty favourites, jackets/coverups, swimwear. Anything that doesn't have a specific use doesn't need to come without you.


Look at everything and choose items based on the fact they will work with lots of other items. Thinking of a colour palette makes this even simpler. What you are doing here is ensuring everything works really hard and you don’t end up lugging loads of things that just don’t go with anything else and you will end up never wearing.


Pack shoes at the bottom of your suitcase and surround them with your underwear. Remember to pack into the corners of your bag - lots of space can be wasted by not filling a bag correctly.


Roll every item that can be rolled as this will negate creasing. If you take anything remotely tailored, turn it inside out and tuck in the sleeves and it will arrive in the best shape possible.


Scarves add very little to your load and will multi-task on holiday like a pro. Use to double over as a mini skirt on the beach, as a cover up over a bikini en-route to the bar, turban style on your head to protect hair during serious sun bathing and, of course, conventionally around your neck to brighten up a plain top or protect shoulders from sun during lunchtime.


Dresses are very hard-working and also scream "holiday glamour" - a good choice for slimming down that suitcase. In the day, wear with flats, beach with flip flops and sunglasses, then use the same piece by night with heels and lipstick. Easy travelling = sorted.


Ideally take a costume if you want to seriously swim, dive or snorkel - and as many bikinis as you love: after all, they only take up a tiny bit of space.


Wash bags with see-through compartments are brilliant for organising your essentials, from dry shampoo to sun lotion. They tend to be lightweight and you can check quickly to see if you've forgotten anything. Remember to make sure all beauty items are less than 50ml if you're planning to take them onboard a flight.

Posted in Beachwear, Swimwear

The Greek Islands Are Calling You. Here's Where To Go.

Posted on June 01, 2014 by Beach Bum @ The Beach Company | 0 Comments

So you want to take a trip to the good ole Greek islands, and we can't fault you. But there are nearly 6,000 of them scattered around so finding what's right for you can be tricky.

But hark! We've done some organizing for you to help whittle down the choices based on the type of vacation you're looking for.

Herewith, some of our favorites:

Known for its beautiful beaches, luxurious resorts and wild nightlife, this is the island for party lovers. The wildest parties can typically be found at Paradise Club Mykonos, where they bring famous DJs to throw giant music-filled parties.

Or head to the small but hilly Ios. The nightlife is centered in the main town of Chora, where you're sure to find a plethora of tourists on any given night. Note: things don't really get going until LATE. Peak season is in the summer months, when95% of visitors are "there to party" and the average age of travelers is 22
mykonos party

This is the idyllic Greek island you see in photos. Head to the home of those iconic white cliffside homes with blue roofs and cozy on up with your sweetie.

Pebbled beaches are the name of the game on this relatively untouched island, which has a rocky and rugged terrain
santorini sunset

Consider this foodie heaven. Taste the local treats like olive oil, dakos and sweet cheese in some of the island's fresh markets and then take part in mikró ýpno, the Greek version of a siesta.
crete restaurant

The lack of wild nightlife coupled with fairly flat roads makes this island a hit with the older crowd. The port of Parikia is a charming fishing village that is best explored at a leisurely pace.

Time stands still here, where the only modes of transportation are boat, donkey or foot, as all motorized vehicles are banned. "Athenians have been known to escape to Hydra", giving it a more authentic feel than the more popular islands. 

three hour high-speed ferry from Athens, Sifnos has shallow and sandy beaches equipped with cafes and restaurants right in the sand.

Here you'll find great kid-friendly beaches, family-friendly activities, engaging historical sites and fantastic sightseeing destinations. There are also several playgrounds for kids within Naxos Town
sifnos beach

This island has everything, making it perfect for families with varying interests and a limited budget. You can hike through the mountain villages, explore the beaches,waterski or mountain bike. 

Most well-known for its hiking trails, Ikaria is a nature lover's heaven with stunning landscapes of mountains covered in cypress, oak and pine trees. It also happens to be known for its apricot trees, so after a long hike, you'll have to try the local variety called kariótika kaissá.

Beautifully rugged, Alonissos is perfect for anyone who loves the outdoors. It's prettyremote , all the better for taking solitary walks through forests, olive groves and orchards. It is also part of a national marine park where, in designated areas, you canswim, snorkel and watch for wildlife such as rare seabirds, dolphins and the Mediterranean monk seal.

This island has a stunning coastline of over 60 magnificent beaches perfect for lazing around with a glass of ouzo. When you're tired of so much relaxing on the beach, the villages are filled with charming, narrow 19th-century streets with old mansions that were once owned by ship captains.

It has a super dramatic landscape, all the better to enjoy the vast stretches of uninhabited land and peaceful villages

Posted in Beach Holiday, Beachwear Online, Greece, Swimsuits Online, Swimwear, Swimwear India

Bikinis vs. One-Piece Swimsuits

Posted on May 19, 2014 by Beach Bum @ The Beach Company | 0 Comments

Judging by what you see in Hollywood & Bollywood films, runway shows and celebrity paparazzi shots, bikinis are the reigning swimsuit style in India. Despite the fact that women come in all shapes and sizes, the bikini seems to be the one bathing suit style that fills store racks and display windows.

But are bikinis really India's swimsuit of choice? A new survey done by our swimwear personal shoppers found that the majority of women favor one-pieces.

In a poll of 800 women in India, 53 percent said they plan on wearing a one-piece bathing suit on the beach this year, while 29 percent said they'll go with a tankini. Only 18 percent of women said they plan on donning a bikini this summer!

Of the women choosing one-pieces, 57 percent say they made that choice because "it suits my body shape" versus nine percent who say they "prefer this style of swimsuit."

Surprised by the findings? We're not -- being self-conscious about one's "bikini body" plagues almost every woman we know. But wouldn't it be nice if we all chose bathing suits based on what we thought was the cutest rather than feel restricted by our bodies?

In fact, we say you should just chill out about the swimsuit shopping process altogether & go with what you just like the most.

Look Good. Feel Great.
The Beach Company.

Posted in Beachwear, Beachwear Online, Swimsuits, Swimsuits Online, Swimwear, Swimwear Online

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