The Pool Photographer, Literally
What traveler hasn’t gotten off a plane after a long flight and, suddenly trying to adjust to a warm climate, thought about a dip in the water? Marieke van der... Read More
Be Beachy Blog
FINIS Swim Is Here
FINIS is a Latin word that signifies "the end" or "grand finale." It holds symbolic meaning to the company as it not only contains the word 'fin' (our first product),... Read More
9 Ways To Take The Stress Out Of Swimwear Shopping
Swimwear shopping, similar to root canals and childbirth, elicit fear and anxiety in women around the globe. And after a season of hiding behind an oversized flannel, few things seem... Read More
Bikinis vs. One-Piece Swimsuits
Judging by what you see in Hollywood & Bollywood films, runway shows and celebrity paparazzi shots, bikinis are the reigning swimsuit style in India. Despite the fact that women come... Read More
Enhance your feel for the water
Starting May 25th, 2014 - FINIS will be available at The Beach Company Founded in 1993 in Northern California, FINIS was founded by John Mix and Olympic Gold Medal Swimmer... Read More
Beginner Swim Workout from The Beach Company - May 2014
If you are new to swim fitness, or haven’t hit the pool in a while - have no fear! The Beach Company is here to get you started. Once your... Read More
Swim Your Way To A 6-Pack
We're giving it to you straight: You're never going to swim like Michael Phelps. For starters, you're probably not 6'4''—and in the water, length means speed. And the 45 miles... Read More
Swimming Techniques to Get the Perfect Ab Muscles
Swimming has long been the exercise of choice for anyone looking to build lean body mass as well as improve respiratory capacity. The resistance of the water creates an environment... Read More
Stand Up Paddle Boarding SUP
Stand up paddle surfing and standup paddleboarding (SUP), (Hoe he'e nalu in the Hawaiian language) are sports originating in Hawaii as an offshoot of surfing. They enable surfers to paddle... Read More
