Judging by what you see in Hollywood & Bollywood films, runway shows and celebrity paparazzi shots, bikinis are the reigning swimsuit style in India. Despite the fact that women come in all shapes and sizes, the bikini seems to be the one bathing suit style that fills store racks and display windows.

But are bikinis really India's swimsuit of choice? A new survey done by our swimwear personal shoppers found that the majority of women favor one-pieces.

In a poll of 800 women in India, 53 percent said they plan on wearing a one-piece bathing suit on the beach this year, while 29 percent said they'll go with a tankini. Only 18 percent of women said they plan on donning a bikini this summer!

Of the women choosing one-pieces, 57 percent say they made that choice because "it suits my body shape" versus nine percent who say they "prefer this style of swimsuit."

Surprised by the findings? We're not -- being self-conscious about one's "bikini body" plagues almost every woman we know. But wouldn't it be nice if we all chose bathing suits based on what we thought was the cutest rather than feel restricted by our bodies?

In fact, we say you should just chill out about the swimsuit shopping process altogether & go with what you just like the most.

Look Good. Feel Great.
The Beach Company.


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