Lakshadweep’s growing popularity: A catalyst for India’s thriving tourism sector
In a recent report by The Organisation for Economic Cooperation and Development (OECD), coastal tourism in India is experiencing a significant uptick, poised to become one of the leading sectors within the nation’s burgeoning ocean economy. Projections indicate that marine and coastal tourism will constitute a substantial 26% of the Blue Economy, as per recent reports.
The Indian Association of Tour Operators anticipates the impact of a recent boycott call to materialise within the next 20-25 days. Notably, after Prime Minister Narendra Modi’s visit to Lakshadweep, the region surged to the top of Google trends in India for two consecutive days. This has ignited extensive speculation that Indians are considering the nation’s smallest Union Territory as their next preferred tourist destination.
The Federation of Hotel & Restaurant Associations of India (FHRAI) expressed gratitude to Prime Minister Modi for his recent visit to Lakshadweep, commending his unwavering commitment to bolstering tourism in the country.
In alignment with the rising coastal tourism trend, MakeMyTrip, a leading online travel company in India, has launched the ‘Beaches of India’ campaign. The initiative aims to showcase the country’s abundant coastal treasures and promote them as sought-after tourist destinations. MakeMyTrip promises exciting discounts on various beach destinations through their social media post, celebrating India’s love for its over 450 beaches.
Tourism sector’s economic impact and future prospects
According to reports from 2023, the tourism industry’s potential contribution to India’s economy in 2022 surpassed $15.9 trillion, reflecting a 1% increase from 2019. The sector was expected to generate about 35 million jobs in 2023, marking an 8.3% growth over the previous year.
For the next two years, the tourism industry should be accorded industrial status and recognised as a priority sector. It is important to promote the growing number of inbound tourists to increase revenue through tax benefits. This will contribute to a rise in both domestic and international travel demand, with reputable PR firms encouraged to position India as a premier vacation destination catering to various preferences.
PM Modi’s Lakshadweep visit ignites tourism potential
In the first week of January, Prime Minister Modi’s visit to Lakshadweep garnered attention as he shared picturesque images, highlighting the islands’ stunning beauty. Describing his visit as an “enriching journey of learning and growing,” Modi expressed optimism about the region’s tourism potential.
Ecological caution: A necessary step
Amid the potential surge in tourism, an ecological note of caution is sounded. If Lakshadweep becomes more accessible to mainland tourists, measures must be implemented to ensure the islands remain free of plastic. Many islands in the chain are ecologically sensitive, featuring vulnerable coral reefs that require protection.
Infrastructure boost fuels Lakshadweep’s tourism aspirations
With the Union government enhancing infrastructure along the western coast, optimism prevails regarding Lakshadweep emerging as the next big thing in India’s tourism landscape. As the coastal tourism wave continues to rise, the nation eagerly anticipates the transformation of Lakshadweep into a prime tourist destination.
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