Blink: The power of Thinking without thinking

Designer: The Beach Company

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The best selling author dissects and discusses the art of human intuition and elaborates on how humans can, by developing it to perfection, be able to make quick yet accurate and effective decisions. Termed as ‘snap judgements’ in the book, the author elaborates by using situations how ‘snap judgements’ can be more efficient than reasoned ones, which borders on deliberation